Rocket Internet?s ?Blitzkrieg?: JP Morgan Invests In Russian Fashion Site Lamoda; $40-80M Reported

Less than a month after JP Morgan put investments into two Rocket Internet-baked fashion sites modelled on Zappos -- an?undisclosed investment into Zalando?and $45 million in Brazil's Dafiti, the bank is taking an equity stake in a third Rocket Internet fashion business.?Lamoda.ru in Russia, a site with 5 million unique users and 500,000 "loyal customers," is apparently raising between $40 million and $80 million from the bank. The news was announced by Lamoda itself, although the terms of the investment are only being reported by?third parties. Lamoda, you might recall, played an infamous part in an embarrassing email last year from Oliver Samwer, one of the founders of Rocket Internet: in a letter to employees, he made detailed references to the mistakes Lamoda had made, as a cautionary tale for those not to be repeated in other markets. Calling the new, aggressive strategy a "blitzkrieg", it was a revealing and damaging email for a company that likes to play its cards close to its chest.

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